The taste you can trust

Mother nature has given us the perfect place to grow apples - our job is to coax the best from her, with the bare minimum of intervention, so you can trust 100% Pure Apples from New Zealand, always.
  • One country, one vision. Our growers follow world leading, innovative, safe growing programmes... Read More >
  • Dedicated weather stations help our growers determine how best to work with nature... Read More >
  • Our Apple Futures and Organic Programmes mean 100% Pure Apples from New Zealand are the safest apples you can buy... Read More >
  • Over 65% of New Zealand apple exports are now produced under the Apple Futures programme... Watch Video >

Apple Futures - sustainability in NZ apple production

Plant & Food scientist Jim Walker, Pipfruit New Zealand CEO Peter Beaven and Hawke’s Bay grower Leon Stallard talk about the programme’s development, benefits for growers and the industry.